Fictitious campaigns for existing brands, created by top-flight young photographers and artists, show what tomorrow's marketing will look like.

Margeting is the name of a brand-new international publication by Dutch cultural analyst André Platteel. In his latest book he calls for a new form of marketing that will give consumers an opportunity to shape their own desires. Margeting offers escape routes from the dictates of present-day marketing.

An IKEA lamp in a landscape of traffic signs, old class photographs with the Adidas brand as a self-evident feature, robust formal portraits of KLM pilots and figurative texts that challenge Nike's "just do it" slogan are just some examples of the visual material in the book.
Margeting: Inventing a Different Marketing Language

awarded 'Best Dutch Book Design 2003'
panel's report: '... a modern book of magic'
André Platteel
graphic design: LUST

ISBN 978-90-5973-004-5
language: English
hardcover | 512 pp | 21 x 17
price
€ 29.50 [netherlands]
€ 32.50 [europe]
€ 37.50 [outside europe]